The Royal Exchange

Brand, digital & activations

Making a name for places.

We are a branding agency for properties and places.

With our in-house expertise, agency experience, and out of-the box thinking we create successful brands, marketing campaigns and memorable arts and events.

Small by design, built to scale.

We are a boutique agency of creatives, strategists and digital experts supported by a trusted network of specialists.

That means you work with the same senior team from start to finish, with the depth to scale up when the brief demands it.

The Mark – Brochure

The Royal Exchange – Seasonal activation

Battersea Power Station – Bus advertising

Rubix – Brochure

2 London Wall Place – Launch event

One Basinghall Avenue – Window vinyls

Capital House – Brochure

Camden Goods Yard – Marketing suite signage

DIALS – Website

Fifty Electric Blvd. – Marketing suite

The Royal Exchange – Newsletters and socials

Devonshire Square – Installation

The Mint Building – brochure

Fifty Fenchurch – booklet

Brand & identity

We define the idea behind the place and make it coherent, distinctive and attractive to the right tenant or buyer.

BRAND STRATEGY / BRAND IDENTITY / POSITIONING / STORYTELLING / TONE OF VOICE / ILLUSTRATION

Marketing & deliverables

We create collateral that scales across every touchpoint, from presentations to sales and leasing campaigns.

Marketing Strategy / Brochures / Websites / Social Media / Marketing Suites / Advertising & PR / CGI, Film & photography direction / signage

Placemaking & activations

We define the idea behind the place and make it coherent, distinctive and attractive to the right tenant or buyer.

BRAND STRATEGY / BRAND IDENTITY / POSITIONING / STORYTELLING / TONE OF VOICE / ILLUSTRATION

Founded in experience

Fier&folk was founded in 2022 by Carlin Fier, previously Head of Brand at Battersea Power Station (2019-22). Carlin and her team helped launch the iconic London destination through sales and leasing campaigns and delivered a dynamic year-round calendar of public activations and events.

Prior to this, she was VP of Marketing & Communications at Brookfield (2011-19), shaping brand and communications strategies for world-class commercial assets.

Clients

AXA
Ardent
Barings
Battersea Power Station*
Cain International
CR Land
CLI Dartriver
DWS
Ergo
Goldman Sachs
GPP
Greycoat
Hobart Partners
Knotel
Lloyd’s
Mitsui Fudosan
M&G
Nuveen
Oxygen
PineBridge Investments
Rubix
Schroeders
St. George
YardNine

Projects

UK LEASING

The Bard
Battersea Power Station*
Camden Goods Yard
Capital House
The Curtis
DIALS
Eldon
50 Electric Blvd.
Fifty Fenchurch
The Lloyd’s Building
London Wall Place*
The Mark
The Mint Building
One Basinghall Avenue
133 Houndsditch
100 Bishopsgate*
Pennington St Warehouse
Principal Place*
The Royal Exchange
Sancroft
Thirty North
20 Gresham Street
Two Brindley Place
Wilson’s Corner

INTERNATIONAL

ICD Brookfield Place*
Potsdamer Platz*

CORPORATE

Bruce Gillingham Pollard
Ergo
GPP
RUBIX

* At Brookfield Properties

** At Battersea Power Station,  continuing at Fier&folk

Property Branding Agency London | Fier&folk